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Microsoft’s plans for an always-online entertainment hub don’t seem so wild anymore.
The Xbox One stumbled out of the gate when it launched back in 2013. But in the decade since, it’s become a bit easier to appreciate Microsoft’s ambitions and foresight with its third console. It combined a console, streaming device, and Blu-Ray player into the original all-in-one media player. But like Marty McFly rocking out to “Johnny B Goode” in Back to the Future, people weren’t quite ready for that. Yet.
The console wars as we know them today didn’t fully take shape until Microsoft joined the fray. The computing powerhouse had made games ever since 1979’s Microsoft Adventure, but first took the plunge into the console market in 2001 with the original Xbox, which boasted groundbreaking first-party games like Halo and Jade Empire. Team Green also brought online play (and trash-talking) to the masses—even if Sega’s Dreamcast technically got there first.
Its follow-up, the Xbox 360, defined a generation of gamers, selling 84 million units and seeing the launch of iconic titles like Red Dead Redemption, Grand Theft Auto V, and Halo 3. But by the time the 2010s rolled around, the 360 was starting to lose its luster, and the widespread hardware failures known as the “Red Ring of Death” were turning a lot of consoles into overpriced paperweights. Microsoft found itself in the challenging position of improving upon a huge success while also winning back the trust of wary players.
Microsoft’s follow-up was the Xbox One, the always-online console bundled with the much-maligned motion control accessory known as the Kinect. To be blunt, the console’s introduction was a bit of a clusterfuck. Originally hinted by games press as the “Xbox 720,” the console got its full reveal in May 2013 at Microsoft’s headquarters in Redmond, Washington. The event spent most of its run time hyping up the Xbox One’s capabilities as an all-in-one media box and its integration with television, in addition to being a gaming console. Though that’s considered the norm today, it proved alienating to Xbox’s dedicated “hardcore” playerbase.
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